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Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

[journal article]

Girginova, Katerina
Vadala, Jeffrey
Tan, Andy
Okker-Edging, Kate
Cassidy, Kyle
Lipman, Terri
Kornides, Melanie

Abstract

In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection ad... view more

In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a "research through design" process to examine AR's technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR's infrastructure through the practice of empathic feedback loops.... view less

Keywords
empathy; community research; new technology; identification

Classification
Interactive, electronic Media
Sociology of Communication, Sociology of Language, Sociolinguistics

Free Keywords
augmented reality; research through design

Document language
English

Publication Year
2024

Journal
Media and Communication, 12 (2024)

Issue topic
The Many Dimensions of Us: Harnessing Immersive Technologies to Communicate the Complexity of Human Experiences

ISSN
2183-2439

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.