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@article{ Girginova2024, title = {Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns}, author = {Girginova, Katerina and Vadala, Jeffrey and Tan, Andy and Okker-Edging, Kate and Cassidy, Kyle and Lipman, Terri and Kornides, Melanie}, journal = {Media and Communication}, volume = {12}, year = {2024}, issn = {2183-2439}, doi = {https://doi.org/10.17645/mac.8581}, abstract = {In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a "research through design" process to examine AR's technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR's infrastructure through the practice of empathic feedback loops.}, keywords = {Empathie; empathy; Gemeindeforschung; community research; neue Technologie; new technology; Identifikation; identification}}