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https://doi.org/10.12758/mda.2022.08

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How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics

[journal article]

Menken, Caroline Marjanne
Toepoel, Vera

Abstract

The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, com... view more

The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, completion time and respondents' evaluation of the survey. Our research does not suggest that a messenger survey affects mixed-device surveys positively. Further research is necessary to investigate how to optimally present mixed-device surveys in order to increase participation and data quality.... view less

Keywords
online survey; data collection method; data capture; data quality; survey research

Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

Free Keywords
Mixed-device survey; messenger; answer scale; mobile friendly

Document language
English

Publication Year
2023

Page/Pages
p. 47-70

Journal
Methods, data, analyses : a journal for quantitative methods and survey methodology (mda), 17 (2023) 1

ISSN
2190-4936

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.