How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics

Menken, Caroline Marjanne; Toepoel, Vera

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%T How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics
%A Menken, Caroline Marjanne
%A Toepoel, Vera
%J Methods, data, analyses : a journal for quantitative methods and survey methodology (mda)
%N 1
%P 47-70
%V 17
%D 2023
%K Mixed-device survey; messenger; answer scale; mobile friendly
%@ 2190-4936
%X The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, completion time and respondents' evaluation of the survey. Our research does not suggest that a messenger survey affects mixed-device surveys positively. Further research is necessary to investigate how to optimally present mixed-device surveys in order to increase participation and data quality.
%C DEU
%G en
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info