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https://doi.org/10.12758/mda.2022.08
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How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics
[Zeitschriftenartikel]
Abstract The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, com... mehr
The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, completion time and respondents' evaluation of the survey. Our research does not suggest that a messenger survey affects mixed-device surveys positively. Further research is necessary to investigate how to optimally present mixed-device surveys in order to increase participation and data quality.... weniger
Thesaurusschlagwörter
Online-Befragung; Erhebungsmethode; Datengewinnung; Datenqualität; Umfrageforschung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
Mixed-device survey; messenger; answer scale; mobile friendly
Sprache Dokument
Englisch
Publikationsjahr
2023
Seitenangabe
S. 47-70
Zeitschriftentitel
Methods, data, analyses : a journal for quantitative methods and survey methodology (mda), 17 (2023) 1
ISSN
2190-4936
Status
Veröffentlichungsversion; begutachtet (peer reviewed)