How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics

Menken, Caroline Marjanne; Toepoel, Vera

Bibtex export

@article{ Menken2023,
 title = {How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics},
 author = {Menken, Caroline Marjanne and Toepoel, Vera},
 journal = {Methods, data, analyses : a journal for quantitative methods and survey methodology (mda)},
 number = {1},
 pages = {47-70},
 volume = {17},
 year = {2023},
 issn = {2190-4936},
 doi = {https://doi.org/10.12758/mda.2022.08},
 abstract = {The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, completion time and respondents' evaluation of the survey. Our research does not suggest that a messenger survey affects mixed-device surveys positively. Further research is necessary to investigate how to optimally present mixed-device surveys in order to increase participation and data quality.},
 keywords = {Online-Befragung; online survey; Erhebungsmethode; data collection method; Datengewinnung; data capture; Datenqualität; data quality; Umfrageforschung; survey research}}