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@article{ Menken2023, title = {How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics}, author = {Menken, Caroline Marjanne and Toepoel, Vera}, journal = {Methods, data, analyses : a journal for quantitative methods and survey methodology (mda)}, number = {1}, pages = {47-70}, volume = {17}, year = {2023}, issn = {2190-4936}, doi = {https://doi.org/10.12758/mda.2022.08}, abstract = {The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, completion time and respondents' evaluation of the survey. Our research does not suggest that a messenger survey affects mixed-device surveys positively. Further research is necessary to investigate how to optimally present mixed-device surveys in order to increase participation and data quality.}, keywords = {Online-Befragung; online survey; Erhebungsmethode; data collection method; Datengewinnung; data capture; Datenqualität; data quality; Umfrageforschung; survey research}}