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Les statistiques: un pharmakon pour la communication?
The statistics: a pharmakon for the communication
[journal article]
Abstract Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on ant... view more
Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?... view less
Keywords
statistics; communication; strategy; communication medium; epistemology
Classification
Basic Research, General Concepts and History of the Science of Communication
Free Keywords
sciences of the imprecise
Document language
French
Publication Year
2016
Page/Pages
p. 79-94
Journal
ESSACHESS - Journal for Communication Studies, 9 (2016) 1
Issue topic
Communication in Statistics: Why? When? and How (not) to do it?
ISSN
1775-352X
Status
Published Version; peer reviewed