Les statistiques: un pharmakon pour la communication?

Nannipieri, Olivier; Muratore, Isabelle

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%T Les statistiques: un pharmakon pour la communication?
%A Nannipieri, Olivier
%A Muratore, Isabelle
%J ESSACHESS - Journal for Communication Studies
%N 1
%P 79-94
%V 9
%D 2016
%K sciences of the imprecise
%@ 1775-352X
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-47936-5
%X Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?
%C FRA
%G fr
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info