Bibtex export
@article{ Nannipieri2016, title = {Les statistiques: un pharmakon pour la communication?}, author = {Nannipieri, Olivier and Muratore, Isabelle}, journal = {ESSACHESS - Journal for Communication Studies}, number = {1}, pages = {79-94}, volume = {9}, year = {2016}, issn = {1775-352X}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-47936-5}, abstract = {Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?}, keywords = {Statistik; statistics; Kommunikation; communication; Strategie; strategy; Kommunikationsmittel; communication medium; Erkenntnistheorie; epistemology}}