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Les statistiques: un pharmakon pour la communication?
The statistics: a pharmakon for the communication
[Zeitschriftenartikel]
Abstract Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on ant... mehr
Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?... weniger
Thesaurusschlagwörter
Statistik; Kommunikation; Strategie; Kommunikationsmittel; Erkenntnistheorie
Klassifikation
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
sciences of the imprecise
Sprache Dokument
Französisch
Publikationsjahr
2016
Seitenangabe
S. 79-94
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 9 (2016) 1
Heftthema
Communication in Statistics: Why? When? and How (not) to do it?
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)