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Трансформация маркетинга в электронной коммерции
Transformation of marketing in the e-commerce
[journal article]
Abstract The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environm... view more
The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.... view less
Keywords
electronic market; network; Internet; virtual community; marketing; electronic business
Classification
Marketing
Interactive, electronic Media
Document language
Russian
Publication Year
2013
Page/Pages
p. 4-16
Journal
Практический маркетинг (2013) 1
ISSN
2071-3762
Status
Published Version; reviewed