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Трансформация маркетинга в электронной коммерции
Transformation of marketing in the e-commerce
[Zeitschriftenartikel]
Abstract The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environm... mehr
The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.... weniger
Thesaurusschlagwörter
Marketing; elektronischer Markt; Netzwerk; virtuelle Gemeinschaft; Internet; Electronic Business
Klassifikation
Marketing
interaktive, elektronische Medien
Sprache Dokument
Russisch
Publikationsjahr
2013
Seitenangabe
S. 4-16
Zeitschriftentitel
Практический маркетинг (2013) 1
ISSN
2071-3762
Status
Veröffentlichungsversion; begutachtet