Трансформация маркетинга в электронной коммерции

Kaluzhsky, Mikhail

Transformation of marketing in the e-commerce
[journal article]

dc.contributor.author	Kaluzhsky, Mikhail	de
dc.date.accessioned	2015-05-26T08:45:01Z
dc.date.available	2015-05-26T08:45:01Z
dc.date.issued	2013	de
dc.identifier.issn	2071-3762	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/43139
dc.description.abstract	The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.	en
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.title	Трансформация маркетинга в электронной коммерции	de
dc.title.alternative	Transformation of marketing in the e-commerce	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.journal	Практический маркетинг
dc.publisher.country	RUS
dc.source.issue	1	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	elektronischer Markt	de
dc.subject.thesoz	electronic market	en
dc.subject.thesoz	Netzwerk	de
dc.subject.thesoz	network	en
dc.subject.thesoz	virtuelle Gemeinschaft	de
dc.subject.thesoz	Internet	de
dc.subject.thesoz	Internet	en
dc.subject.thesoz	virtual community	en
dc.subject.thesoz	Electronic Business	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	electronic business	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-431390
dc.rights.licence	Digital Peer Publishing Licence - Freie DIPP-Lizenz	de
dc.rights.licence	Free Digital Peer Publishing Licence	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10040528
internal.identifier.thesoz	10064514
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10051672
internal.identifier.thesoz	10053141
internal.identifier.thesoz	10064459
dc.type.stock	article	de
dc.type.document	journal article	en
dc.type.document	Zeitschriftenartikel	de
dc.source.pageinfo	4-16	de
internal.identifier.classoz	1090405
internal.identifier.classoz	1080404
internal.identifier.journal	725
internal.identifier.document	32
internal.identifier.ddc	070
internal.identifier.ddc	330
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	5
internal.identifier.pubstatus	1
internal.identifier.review	2
dc.subject.classhort	10100	de
internal.pdf.version	1.5
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internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	SKIPPED_NO_READABLE_TEXT

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Interaktive, elektronische Medien
Interactive, electronic Media
Marketing
Marketing

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Трансформация маркетинга в электронной коммерции

Transformation of marketing in the e-commerce [journal article]

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This item appears in the following Collection(s)

Transformation of marketing in the e-commerce
[journal article]