dc.contributor.author | Kaluzhsky, Mikhail | de |
dc.date.accessioned | 2015-05-26T08:45:01Z | |
dc.date.available | 2015-05-26T08:45:01Z | |
dc.date.issued | 2013 | de |
dc.identifier.issn | 2071-3762 | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/43139 | |
dc.description.abstract | The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing. | en |
dc.language | ru | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.title | Трансформация маркетинга в электронной коммерции | de |
dc.title.alternative | Transformation of marketing in the e-commerce | de |
dc.description.review | begutachtet | de |
dc.description.review | reviewed | en |
dc.source.journal | Практический маркетинг | |
dc.publisher.country | RUS | |
dc.source.issue | 1 | de |
dc.subject.classoz | Interactive, electronic Media | en |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.classoz | interaktive, elektronische Medien | de |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | elektronischer Markt | de |
dc.subject.thesoz | electronic market | en |
dc.subject.thesoz | Netzwerk | de |
dc.subject.thesoz | network | en |
dc.subject.thesoz | virtuelle Gemeinschaft | de |
dc.subject.thesoz | Internet | de |
dc.subject.thesoz | Internet | en |
dc.subject.thesoz | virtual community | en |
dc.subject.thesoz | Electronic Business | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | electronic business | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-431390 | |
dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
dc.rights.licence | Free Digital Peer Publishing Licence | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10040528 | |
internal.identifier.thesoz | 10064514 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10051672 | |
internal.identifier.thesoz | 10053141 | |
internal.identifier.thesoz | 10064459 | |
dc.type.stock | article | de |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
dc.source.pageinfo | 4-16 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.classoz | 1080404 | |
internal.identifier.journal | 725 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 070 | |
internal.identifier.ddc | 330 | |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 5 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 2 | |
dc.subject.classhort | 10100 | de |
internal.pdf.version | 1.5 | |
internal.pdf.valid | true | |
internal.pdf.wellformed | true | |
internal.pdf.ocr | null Page_2 Page_3 Page_4 Page_5 Page_6 Page_7 Page_8 Page_9 Page_10 Page_11 Page_12 Page_13 Page_14 | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | SKIPPED_NO_READABLE_TEXT | |