Bibtex export

 

@article{ Kaluzhsky2013,
 title = {Трансформация маркетинга в электронной коммерции},
 author = {Kaluzhsky, Mikhail},
 journal = {Практический маркетинг},
 number = {1},
 pages = {4-16},
 year = {2013},
 issn = {2071-3762},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431390},
 abstract = {The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.},
 keywords = {Marketing; elektronischer Markt; electronic market; Netzwerk; network; virtuelle Gemeinschaft; Internet; Internet; virtual community; Electronic Business; marketing; electronic business}}