Hits 21-30 within 33 documents
Vom Gefühl zum Kalkül? Autowerbung in Westdeutschland und den USA während der 1970er-Jahre [journal article]
Source: Zeithistorische Forschungen / Studies in Contemporary History, 14 (2017) 3. p.541-559
Bettymania and the Death of Celebrity Culture [journal article]
Source: Historical Social Research, Supplement, (2019) 32. p.139-164
Markeninszenierung in Japan: Zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo" [phd thesis]
Source: transcript Verlag, 2020
(Edition Kulturwissenschaft, 213)
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
Fashion Myths: A Cultural Critique [monograph]
Source: transcript Verlag, 2013
(Cultural and Media Studies)
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317