Vom Gefühl zum Kalkül? Autowerbung in Westdeutschland und den USA während der 1970er-Jahre

[journal article]

Keywords
energy supply; consumption; Federal Republic of Germany; the public; crisis; motor vehicle; emotionality; environmental pollution; advertisement; United States of America; campaign; traffic safety; marketing; impact; sociocultural factors; consumption behavior; advertising; automobile industry

Classification
Marketing
Advertising, Public Relations

Free Keywords
Alltag; Emotionen; Gefühle; Konsum; Materielle Kultur; Medien; Politik; Presse; Transnationale Geschichte; Umwelt; Unternehmen; Vergleiche; Verkehr; Visual History; Bildforschung; Wirtschaft

Document language
German

Publication Year
2017

Page/Pages
p. 541-559

Journal
Zeithistorische Forschungen / Studies in Contemporary History, 14 (2017) 3

Issue topic
Mobilität und Umwelt

ISSN
1612-6041

Status
Published Version; peer reviewed