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https://doi.org/10.12759/hsr.suppl.32.2019.139-164

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Bettymania and the Death of Celebrity Culture

Bettymania und der Tod der Prominentenkultur
[journal article]

Kahan, Jeffrey

Abstract

In 2010, I published a book, Bettymania and the Birth of Celebrity Culture. In this article, I want to revisit the topic, not because Bettymania matches our present reality but, rather, to measure our present paradigm against its originator. Whatever new era we now occupy, it can no longer be accura... view more

In 2010, I published a book, Bettymania and the Birth of Celebrity Culture. In this article, I want to revisit the topic, not because Bettymania matches our present reality but, rather, to measure our present paradigm against its originator. Whatever new era we now occupy, it can no longer be accurately dubbed “celebrity-driven.” Given that our airwaves are saturated with reality TV and YouTube navel gazing, that Facebook has now turned everyone into an expert on personal branding and self-promotion, and that, in America, we have a celebrity as our commander-in-chief, this argument may strike many as wrongheaded; but, to a large extent, what we meant by celebrity culture and the rules that we affixed to it, no longer apply. A study of Bettymania may well offer us some understanding of celebrity culture, but the inception of that culture now seems trivial compared to its date of expiration, which, I argue, occurred the moment Donald Trump was elected President of the United States.... view less

Keywords
popularity; marketing; the public; historical development; pop culture; advertising; VIP

Classification
General History

Free Keywords
Celebrity Culture; fame; regency theater; reality TV; Donald Trump; Madonna; Bettymania

Document language
English

Publication Year
2019

Page/Pages
p. 139-164

Journal
Historical Social Research, Supplement (2019) 32

ISSN
0963-6784

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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Home  |  Contact  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2018 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2017, DuraSpace. All rights reserved.