Hits 11-20 within 27 documents
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
Vertrauen in Marken: die Praxis einer sozialen Beziehung [journal article]
Source: Philosophie der Psychologie, (2013) 18. p.1-23
Confidence and loyalty for agrotourism brands: the Lesvos paradigm [journal article]
Source: Tourismos: An International Multidisciplinary Journal of Tourism, 14 (2019) 1. p.151-166
Normative Erwartungen und internalisierte Werte-Marken als ethische Konstrukte [journal article]
Source: Journal of Business and Media Psychology, 6 (2015) 1. p.10-25
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.8-16
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Bedeutung und Sinn - oder warum Menschen weiße Turnschuhe tragen [journal article]
Source: Journal für korporative Kommunikation, (2018) 2. p.11-25
Lübeck und Marzipan: zur Inszenierung einer "süßen" Verbindung [journal article]
Source: Hamburger Journal für Kulturanthropologie, (2019) 8. p.67-83
Konstruktion und Interpretation [journal article]
Source: Journal für korporative Kommunikation, (2017) 1. p.31-56