Hits 1-10 within 11 documents
Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata [journal article]
Source: SciPress, 2013
International Letters of Social and Humanistic Sciences, (2013) 5. p.10-16
Comunicação de marcas em redes sociais na internet: Estilos de abordagem publicitária no Instagram [journal article]
Source: Revista Observatório, 2 (2016) 3. p.221-245
The New Visual Testimonial: Narrative, Authenticity, and Subjectivity in Emerging Commercial Photographic Practice [journal article]
Source: Media and Communication, 5 (2017) 2. p.11-20
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.8-16
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Lübeck und Marzipan: zur Inszenierung einer "süßen" Verbindung [journal article]
Source: Hamburger Journal für Kulturanthropologie, (2019) 8. p.67-83
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317