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Introducing PACT Model of Transformative Persuasion: Re-emergence of Learning Approach to Persuasive Communications
[journal article]
Abstract
The learning approach to persuasion was considered obsolete following the emergence of new paradigms such as cognitive and constructive approaches. However, according to the evolutions of learning theories and especially the re-emergence of the connectivism paradigm, mainly due to what new technolog... view more
The learning approach to persuasion was considered obsolete following the emergence of new paradigms such as cognitive and constructive approaches. However, according to the evolutions of learning theories and especially the re-emergence of the connectivism paradigm, mainly due to what new technologies have provided, the learning approach to persuasion seems to have reappeared as a powerful approach that has a lot to offer yet. Based on research conducted on transformative learning patterns and algorithms, this paper investigates: i) the applicability of using the patterns and algorithms as well as techniques developed in the transformative learning approach for transformative persuasion, ii) how media can be used in the transformation process. The components of a persuasive transformation model, the factors involved, and major elements of each factor are extracted by constructivist grounded theory (CGT), which is used for theory building, accumulating knowledge and experiences of scholars, practitioners, and experts in adult learning. We show how media can use these factors and elements and notions and techniques developed in transformative learning for the persuasive transformation of their respective audience. Borrowing the concepts of transformative learning concerning the states of mind of the adult students in different stages of the transformation process, we suggest how media can appropriately act in each stage to facilitate a transformation through persuasion.... view less
Keywords
learning theory; learning method; learning; conception; technology; algorithm
Classification
Basic Research, General Concepts and History of Education and Pedagogics
Free Keywords
liminal space; media persuasion; PACT model of transformative persuasion; persuasive technologies; transformative learning; threshold concept
Document language
English
Publication Year
2021
Page/Pages
p. 85-114
Journal
Journal of Cyberspace Studies, 5 (2021) 2
ISSN
2588-5502
Status
Published Version; peer reviewed