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Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata
[journal article]
Abstract Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendatio... view more
Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents.... view less
Keywords
consumption behavior; consumer; decision making; psychological factors; trademark; value; marketing; India; South Asia
Classification
Marketing
Free Keywords
Brand Feature; Dealer; Decorative Paints; Interior Designer
Document language
English
Publication Year
2013
Page/Pages
p. 10-16
Journal
International Letters of Social and Humanistic Sciences (2013) 5
ISSN
2300-2697
Status
Published Version; peer reviewed