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Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata

[journal article]

dc.contributor.authorSinha, Pujashree
dc.contributor.authorGangopadhyay, Soumik
dc.contributor.authorBandyopadhay, Pradip
dc.date.accessioned2017-08-29T09:18:37Z
dc.date.available2017-08-29T09:18:37Z
dc.date.issued2013
dc.identifier.issn2300-2697
dc.identifier.urihttp://www.scipress.com/ILSHS.5.10.pdf
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/53282
dc.description.abstractPresent study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents.en
dc.languageen
dc.publisherSciPress
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otherBrand Feature; Dealer; Decorative Paints; Interior Designer
dc.titleChoice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkataen
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalInternational Letters of Social and Humanistic Sciences
dc.publisher.countryCHE
dc.source.issue5
dc.subject.classozMarketingde
dc.subject.classozMarketingen
dc.subject.thesozKonsumverhaltende
dc.subject.thesozconsumption behavioren
dc.subject.thesozVerbraucherde
dc.subject.thesozconsumeren
dc.subject.thesozEntscheidungsfindungde
dc.subject.thesozdecision makingen
dc.subject.thesozpsychische Faktorende
dc.subject.thesozpsychological factorsen
dc.subject.thesozMarkede
dc.subject.thesoztrademarken
dc.subject.thesozWertde
dc.subject.thesozvalueen
dc.subject.thesozMarketingde
dc.subject.thesozmarketingen
dc.subject.thesozIndiende
dc.subject.thesozIndiaen
dc.subject.thesozSüdasiende
dc.subject.thesozSouth Asiaen
dc.rights.licenceCreative Commons - Namensnennung 4.0de
dc.rights.licenceCreative Commons - Attribution 4.0en
internal.statusformal und inhaltlich fertig erschlossen
internal.identifier.thesoz10048720
internal.identifier.thesoz10048454
internal.identifier.thesoz10042187
internal.identifier.thesoz10042010
internal.identifier.thesoz10079893
internal.identifier.thesoz10046043
internal.identifier.thesoz10051656
internal.identifier.thesoz10042315
internal.identifier.thesoz10034674
dc.type.stockarticle
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo10-16
internal.identifier.classoz1090405
internal.identifier.journal1120
internal.identifier.document32
internal.identifier.ddc330
dc.identifier.doihttps://doi.org/10.18052/www.scipress.com/ILSHS.5.10
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence16
internal.identifier.pubstatus1
internal.identifier.review1
internal.dda.referencexml-database-5@@1
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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