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Ein Markenzeichen für die Universität: wie kann die Identität der Universität in einem Bild verdichtet werden? [research report]

Author(s): Bekmeier-Feuerhahn, Sigrid; Eichenlaub, Angelika.- 2004. 49p.

Vier Arten einen Schnaps zu vermarkten: zur Werbegeschichte von 'Anís del Mono' (1940-2000) [journal article]

Author(s): Montiel Alafont, Franciso Javier

Source: interculture journal: Online-Zeitschrift für interkulturelle Studien, 1 (2002) 1. p.20

Policy convergence and policy diffusion by governmental and non-governmental institutions: an international comparison of eco-labeling systems [working paper]

Author(s): Kern, Kristine; Kissling-Näf, Ingrid; Landmann, Ute; Mauch, Corine.- 2001. 68p.

I limiti alla tutela del "Made in" fra integrazione europea e ordinamenti nazionali [monograph]

Author(s): Rubino, Vito

Source: Giappichelli, 2017

Концепция "4Р" и планирование маркетинга в кратком и ясном изложении [working paper]

Author(s): Kaluzhsky, Mikhail.- 2015. 4p.

The New Visual Testimonial: Narrative, Authenticity, and Subjectivity in Emerging Commercial Photographic Practice [journal article]

Author(s): Morton, Heather

Source: Media and Communication, 5 (2017) 2. p.11-20

Comunicação de crise na publicidade: marcas, prosumers e mediações [journal article]

Author(s): Rett, Lucimara

Source: Revista Observatório, 2 (2016) 4. p.262-279

Placing Romania in the European and international market: the role of image in building a nation identity [conference paper]

Author(s): Soproni, Luminita; Stoica, Alina; Drînda, Roxana

Source: Bruylant, 2012

(Voisinages Européens, 8)

Verwendung und Nutzung des Gemeinschaftslogos des Landes Brandenburg [expert report]

Author(s): Bohm, Rolfdieter.- 2009. 15p.

EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]

Author(s): Tariq, Maryam; Abbas, Tanveer; Abrar, Muhammad; Iqbal, Asif

Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102

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