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InstitutionDeutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V. (1)Hochschule Darmstadt, FB Gesellschaftswissenschaften und Soziale Arbeit, Sonderforschungsgruppe Institutionenanalyse (sofia) (1)Landtag Brandenburg, Parlamentarischer Beratungsdienst (1)Universidade Federal do Tocantins (1)Werkstatt für Organisations- und Personalforschung e.V. (1)...view moreAuthorRommerskirchen, Jan (4)Wippel, Steffen (2)Abbas, Tanveer (1)Abrar, Muhammad (1)Almeyda-Ibáñez, Marta (1)...view moreEditorWippel, Steffen (2)Buller, Christopher (1)Freudl, Vanessa (1)Godulla, Alexander (1)Gundlach, Hardy (1)...view moreDate Issued2020 - 2024 (11)2010 - 2019 (23)2001 - 2009 (6)SeriesStudies on Modern Orient (2)Berichte der Werkstatt für Organisations- und Personalforschung e.V. (1)Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Technik - Arbeit - Umwelt, Abteilung Normbildung und Umwelt (1)Edition Kulturwissenschaft (1)Musik und Klangkultur (1)...view moreJournalInternational Letters of Social and Humanistic Sciences (5)Journal of Tourism, Heritage & Services Marketing (4)Journal für korporative Kommunikation (2)Media and Communication (2)Revista Observatório (2)...view moreVolume2 (3)8 (3)1 (2)14 (2)3 (2)...view moreIssue1 (8)2 (6)3 (3)5 (2)18 (1)...view moreDocument Typejournal article (27)collection article (4)monograph (3)research report (2)conference paper (2)working paper (2)expert report (1)phd thesis (1)KeywordMarke (40)
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Marketing (17)marketing (17)advertising (15)...view moreReviewpeer reviewed (29)reviewed (9)not reviewed (1)Publication StatusPublished Version (33)Postprint (3)Primary Publication (3)Preprint (1)

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Ein Markenzeichen für die Universität: wie kann die Identität der Universität in einem Bild verdichtet werden? [research report] 

Author(s): Bekmeier-Feuerhahn, Sigrid; Eichenlaub, Angelika.- 2004. 49p.

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Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata [journal article] 

Author(s): Sinha, Pujashree; Gangopadhyay, Soumik; Bandyopadhay, Pradip

Source: SciPress, 2013

International Letters of Social and Humanistic Sciences, (2013) 5. p.10-16

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I limiti alla tutela del "Made in" fra integrazione europea e ordinamenti nazionali [monograph] 

Author(s): Rubino, Vito

Source: Giappichelli, 2017

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Comunicação de marcas em redes sociais na internet: Estilos de abordagem publicitária no Instagram [journal article] 

Author(s): Othon, Renata Alves de Albuquerque; Coelho, Maria das Graças Pinto

Source: Revista Observatório, 2 (2016) 3. p.221-245

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Kinder und Jugendliche als Zielgruppe des Erlebnismarketings: Werbung in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten [research report] 

Author(s): Römer, Bettina von; Steffensen, Bernd.- 2007. 135p.

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The New Visual Testimonial: Narrative, Authenticity, and Subjectivity in Emerging Commercial Photographic Practice [journal article] 

Author(s): Morton, Heather

Source: Media and Communication, 5 (2017) 2. p.11-20

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Mapping psychological & sociological influences on individual decision making and brand choices [journal article] 

Author(s): Titus, Ray; Veeramachaneni, Bhavika

Source: International Letters of Social and Humanistic Sciences, (2015) 52. p.104-110

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Policy convergence and policy diffusion by governmental and non-governmental institutions: an international comparison of eco-labeling systems [working paper] 

Author(s): Kern, Kristine; Kissling-Näf, Ingrid; Landmann, Ute; Mauch, Corine.- 2001. 68p.

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Концепция "4Р" и планирование маркетинга в кратком и ясном изложении [working paper] 

Author(s): Kaluzhsky, Mikhail.- 2015. 4p.

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Vier Arten einen Schnaps zu vermarkten: zur Werbegeschichte von 'Anís del Mono' (1940-2000) [journal article] 

Author(s): Montiel Alafont, Franciso Javier

Source: interculture journal: Online-Zeitschrift für interkulturelle Studien, 1 (2002) 1. p.20

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Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.