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Маркетинговые особенности дропшиппинга в системе электронной коммерции
Marketing features of dropshipping in system of e-commerce
[journal article]
Abstract
Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of inst... view more
Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of institutional development dropshipping in the USA, China and Russia.... view less
Keywords
electronic business; Internet; marketing; electronic commerce; United States of America; Russia; China
Classification
Interactive, electronic Media
Marketing
Free Keywords
dropshipping
Document language
Russian
Publication Year
2013
Page/Pages
p. 15-28
Journal
Практический маркетинг (2013) 6
ISSN
2071-3762
Status
Postprint; reviewed