Маркетинговые особенности дропшиппинга в системе электронной коммерции

Kaluzhsky, Mikhail

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%T Маркетинговые особенности дропшиппинга в системе электронной коммерции
%A Kaluzhsky, Mikhail
%J Практический маркетинг
%N 6
%P 15-28
%D 2013
%K dropshipping
%@ 2071-3762
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431387
%X Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of institutional development dropshipping in the USA, China and Russia.
%C RUS
%G ru
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info