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Маркетинговые особенности дропшиппинга в системе электронной коммерции
Marketing features of dropshipping in system of e-commerce
[Zeitschriftenartikel]
Abstract Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of inst... mehr
Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of institutional development dropshipping in the USA, China and Russia.... weniger
Thesaurusschlagwörter
Electronic Business; Internet; Marketing; elektronischer Handel; USA; Russland; China
Klassifikation
interaktive, elektronische Medien
Marketing
Freie Schlagwörter
dropshipping
Sprache Dokument
Russisch
Publikationsjahr
2013
Seitenangabe
S. 15-28
Zeitschriftentitel
Практический маркетинг (2013) 6
ISSN
2071-3762
Status
Postprint; begutachtet