Results for Discipline:
Marketing
Hits 51-60 within 99 documents
Traveler segmentation through social media for intercultural marketing purposes: the case of Halkidiki [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.15-23
Festivals and destination marketing: an application from Izmir City [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.9-14
Die Destinationsmarke Bayern: kritische Stellungnahme zur Rolle der Marke im Tourismuspolitischen Konzept der Bayerischen Staatsregierung [collection article]
Source: Verl. d. ARL, 2013
(Arbeitsberichte der ARL, 9)
Marketing in der Erwachsenenbildung [monograph]
Source: W. Bertelsmann Verlag, 2011
(Studientexte für Erwachsenenbildung)
Vom Gefühl zum Kalkül? Autowerbung in Westdeutschland und den USA während der 1970er-Jahre [journal article]
Source: Zeithistorische Forschungen / Studies in Contemporary History, 14 (2017) 3. p.541-559
Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.25-29
Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 4 (2018) 2. p.37-43
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Extending tourism marketing: Implications for targeting the senior tourists' segment [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 1. p.36-42
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10