Hits 11-20 within 25 documents
Moderating effect of brand awareness on country of origion and brand equity: a study of DG-Khan & Jampur consumer's [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 54. p.137-139
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
Vertrauen in Marken: die Praxis einer sozialen Beziehung [journal article]
Source: Philosophie der Psychologie, (2013) 18. p.1-23
Confidence and loyalty for agrotourism brands: the Lesvos paradigm [journal article]
Source: Tourismos: An International Multidisciplinary Journal of Tourism, 14 (2019) 1. p.151-166
Normative Erwartungen und internalisierte Werte-Marken als ethische Konstrukte [journal article]
Source: Journal of Business and Media Psychology, 6 (2015) 1. p.10-25
Markeninszenierung in Japan: Zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo" [phd thesis]
Source: transcript Verlag, 2020
(Edition Kulturwissenschaft, 213)
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.8-16
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Bedeutung und Sinn - oder warum Menschen weiße Turnschuhe tragen [journal article]
Source: Journal für korporative Kommunikation, (2018) 2. p.11-25