Hits 1-10 within 13 documents
Tomorrow's Clients: was prägt Marken in den nächsten zehn Jahren? [journal article]
Source: SWS-Rundschau, 49 (2009) 1. p.76-84
Brand Communities: zur Bedeutung der Marke für eine Gemeinschaft [collection article]
Source: Campus Verl., 2008
Zur Rolle der Marktforschung in der Konsumgesellschaft [collection article]
Source: VS Verl. für Sozialwiss., 2008
(Konsumsoziologie und Massenkultur)
Consumer-citizens of China: the role of foreign brands in the imagined future China [collection]
Source: Taylor & Francis, 2010
(Routledge Contemporary China Series)
Die Bedeutung des Konsums für moderne Identitätskonstruktionen [collection article]
Source: VS Verl. für Sozialwiss., 2010
Studying the brands in Iranian apparel industry: comparing GERAD agency in Iran with other agents in Qom [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 55. p.48-61
The investigation of the relationship between imagination from brand's suitability and brand preference active brand detergent consumers in Sanandaj city [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 53. p.112-116
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
Vertrauen in Marken: die Praxis einer sozialen Beziehung [journal article]
Source: Philosophie der Psychologie, (2013) 18. p.1-23