Hits 1-9 within 9 documents
Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata [journal article]
Source: SciPress, 2013
International Letters of Social and Humanistic Sciences, (2013) 5. p.10-16
The New Visual Testimonial: Narrative, Authenticity, and Subjectivity in Emerging Commercial Photographic Practice [journal article]
Source: Media and Communication, 5 (2017) 2. p.11-20
Mapping psychological & sociological influences on individual decision making and brand choices [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 52. p.104-110
The investigation of the relationship between imagination from brand's suitability and brand preference active brand detergent consumers in Sanandaj city [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 53. p.112-116
Comunicação de crise na publicidade: marcas, prosumers e mediações [journal article]
Source: Revista Observatório, 2 (2016) 4. p.262-279
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712
Moderating effect of brand awareness on country of origion and brand equity: a study of DG-Khan & Jampur consumer's [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 54. p.137-139
Vertrauen in Marken: die Praxis einer sozialen Beziehung [journal article]
Source: Philosophie der Psychologie, (2013) 18. p.1-23
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262