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Placing Romania in the European and international market: the role of image in building a nation identity

[conference paper]

Soproni, Luminita
Stoica, Alina
Drînda, Roxana

Abstract

Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although the... view more

Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although the country is in a continuous change, the same cannot be said about the way others perceive it. Throughout this paper, we would like to point out the importance and part of branding in the development and positioning of a country, by trying to answer questions such as what a country should and should not do in order to have a good and representative image towards the exterior.... view less

Keywords
Romania; image; nation; national identity; self-image; self-presentation; trademark; competitiveness; promotion of economic development; stereotype; advertising; European integration

Classification
International Relations, International Politics, Foreign Affairs, Development Policy
Economic Policy

Free Keywords
differentiation; country branding

Collection Title
Media and European diversity

Editor
Soproni, Luminita; Horga, Ioan

Conference
International conference "Media and European Diversity". Oradea, 2008

Document language
English

Publication Year
2012

Publisher
Bruylant

City
Brüssel

Page/Pages
p. 239-254

Series
Voisinages Européens, 8

ISBN
978-2-8027-3090-3

Status
Published Version; reviewed

Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.