Hits 1-10 within 12 documents
Zur Rolle der Marktforschung in der Konsumgesellschaft [collection article]
Source: VS Verl. für Sozialwiss., 2008
(Konsumsoziologie und Massenkultur)
The Currency of Historicity in Hong Kong: Deconstructing Nostalgia through Soy Milk [journal article]
Source: Journal of Current Chinese Affairs, 44 (2015) 4. p.145-175
Identifying key stakeholder groups for implementing a place branding policy in Saint Petersburg [journal article]
Source: Baltic Region, 9 (2017) 3. p.99-115
Evolutions in the literary field: the co-constitutive forces of institutions, cognitions, and networks [journal article]
Source: Historical Social Research, 36 (2011) 3. p.115-135
Konstruktion und Interpretation [journal article]
Source: Journal für korporative Kommunikation, (2017) 1. p.31-56
Die Destinationsmarke Bayern: kritische Stellungnahme zur Rolle der Marke im Tourismuspolitischen Konzept der Bayerischen Staatsregierung [collection article]
Source: Verl. d. ARL, 2013
(Arbeitsberichte der ARL, 9)
A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis [journal article]
Source: Journal of ASEAN Studies, 10 (2022) 1. p.21-42
Brand Management in Private Tertiary Educational Institutions in Nigeria: A Case of Bingham University [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.124-135
Investigating brand image and brand trust in airline service: Evidence of Korean Air [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.55-65