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InstitutionAkademie für Raumforschung und Landesplanung - Leibniz-Forum für Raumwissenschaften (1)AuthorAbler, Gerhild (1)Adetunji, Raji Ridwan (1)Akanmu, Muslim Diekola (1)Alarifi, Ghadah (1)Beck, Leonie (1)...view moreEditorBeck, Leonie (1)Christiansen, Eva (1)Friederici, Markus R. (1)Godulla, Alexander (1)Job, Hubert (1)...view moreDate Issued2020 - 2024 (6)2010 - 2019 (5)2008 - 2009 (1)SeriesArbeitsberichte der ARL (1)Konsumsoziologie und Massenkultur (1)Studies on Modern Orient (1)JournalAdministrative Consulting (1)Baltic Region (1)Historical Social Research (1)IMSU Journal of Communication Studies (1)Journal für korporative Kommunikation (1)...view moreVolume9 (3)10 (1)36 (1)38 (1)44 (1)...view moreIssue1 (3)2 (2)3 (2)4 (1)Document Typejournal article (8)collection article (4)Keyword
branding policy (12)
Markenpolitik (12)Marketing (7)marketing (7)enterprise (4)...view moreReviewpeer reviewed (7)reviewed (5)Publication StatusPublished Version (10)Postprint (1)Primary Publication (1)

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Zur Rolle der Marktforschung in der Konsumgesellschaft [collection article] 

Author(s): Koschel, Kay-Volker

Source: VS Verl. für Sozialwiss., 2008

(Konsumsoziologie und Massenkultur)

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The Currency of Historicity in Hong Kong: Deconstructing Nostalgia through Soy Milk [journal article] 

Author(s): Chan, Catherine S.

Source: Journal of Current Chinese Affairs, 44 (2015) 4. p.145-175

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Identifying key stakeholder groups for implementing a place branding policy in Saint Petersburg [journal article] 

Author(s): Kulibanova, V. V.; Teor, T. R.

Source: Baltic Region, 9 (2017) 3. p.99-115

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Evolutions in the literary field: the co-constitutive forces of institutions, cognitions, and networks [journal article] 

Author(s): Childress, C. Clayton

Source: Historical Social Research, 36 (2011) 3. p.115-135

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Konstruktion und Interpretation [journal article] 

Author(s): Rommerskirchen, Jan

Source: Journal für korporative Kommunikation, (2017) 1. p.31-56

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Die Destinationsmarke Bayern: kritische Stellungnahme zur Rolle der Marke im Tourismuspolitischen Konzept der Bayerischen Staatsregierung [collection article] 

Author(s): Metzler, Daniel; Abler, Gerhild

Source: Verl. d. ARL, 2013

(Arbeitsberichte der ARL, 9)

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A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis [journal article] 

Author(s): Mohamad, Bahtiar; Adetunji, Raji Ridwan; Alarifi, Ghadah; Ismail, Ahmed Rageh; Akanmu, Muslim Diekola

Source: Journal of ASEAN Studies, 10 (2022) 1. p.21-42

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Make your brand heard: A qualitative study on the use of corporate podcasts as a branding tool [collection article] 

Author(s): Beck, Leonie; Dietrich, Sophie; Graf, Tanja; Grohmann, Xenia; Lehmann, Kathleen; Zierer, Sabrina.- 2022. 129-158p.

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Brand Management in Private Tertiary Educational Institutions in Nigeria: A Case of Bingham University [journal article] 

Author(s): Udoh, Willie Bassey; Osazuwa, Jennifer I.; Okocha, Desmond Onyemechi

Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.124-135

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Investigating brand image and brand trust in airline service: Evidence of Korean Air [journal article] 

Author(s): Le, Nguyen Thi Cam; Khuong, Mai Ngoc

Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.55-65

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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.