Hits 1-8 within 8 documents
Crowdsourcing und der Arbeitende Konsument [journal article]
Source: Sozialwissenschaftlicher Fachinformationsdienst soFid, (2009) Industrie- und Betriebssoziologie 2009/1. p.9-23
Маркетинговые особенности дропшиппинга в системе электронной коммерции [journal article]
Source: Практический маркетинг, (2013) 6. p.15-28
Cross-border cooperation as a mechanism of regional marketing in the Baltic region [journal article]
Source: Baltic Region, (2009) 2. p.46-51
Дропшиппинг - новая торговая революция [journal article]
Source: ЭКО: Всероссийский экономический журнал, (2013) 2. p.128-141
Дропшиппинг - альтернативная инфраструктура сбыта и продвижения [journal article]
Source: Journal of Marketing in Russia and Abroad, (2012) 1. p.90-104
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174