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Дропшиппинг - альтернативная инфраструктура сбыта и продвижения

Dropshipping - alternative infrastructure of sales and promotion
[journal article]

Kaluzhsky, Mikhail

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Abstract An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.
Keywords Internet; marketing; electronic business; sales; payment transactions; opening up of markets; globalization; network
Classification Marketing
Free Keywords dropshipping; online auction
Document language Russian
Publication Year 2012
Page/Pages p. 90-104
Journal Journal of Marketing in Russia and Abroad (2012) 1
ISSN 1028-5849
Status Postprint; not reviewed
Licence Free Digital Peer Publishing Licence