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Маркетинговые особенности дропшиппинга в системе электронной коммерции

Marketing features of dropshipping in system of e-commerce
[journal article]

Kaluzhsky, Mikhail

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Abstract Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of institutional development dropshipping in the USA, China and Russia.
Keywords electronic business; Internet; marketing; electronic commerce; United States of America; Russia; China
Classification Interactive, electronic Media; Marketing
Free Keywords dropshipping
Document language Russian
Publication Year 2013
Page/Pages p. 15-28
Journal Практический маркетинг (2013) 6
ISSN 2071-3762
Status Postprint; not reviewed
Licence Free Digital Peer Publishing Licence