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Маркетинговые особенности дропшиппинга в системе электронной коммерции

Marketing features of dropshipping in system of e-commerce
[journal article]

Kaluzhsky, Mikhail

Abstract

Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of inst... view more

Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of institutional development dropshipping in the USA, China and Russia.... view less

Keywords
electronic business; Internet; marketing; electronic commerce; United States of America; Russia; China

Classification
Interactive, electronic Media
Marketing

Free Keywords
dropshipping

Document language
Russian

Publication Year
2013

Page/Pages
p. 15-28

Journal
Практический маркетинг (2013) 6

ISSN
2071-3762

Status
Postprint; reviewed

Licence
Free Digital Peer Publishing Licence


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Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.