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Cross-border cooperation as a mechanism of regional marketing in the Baltic region

Трансграничное сотрудничество как инструмент регионального маркетинга в Балтийском регионе
[Zeitschriftenartikel]

Davidov, Denis; Chekalina, Tatiana

Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-254797

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Abstract The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.
Thesaurusschlagwörter Euroregion; Baltic region; cross-border cooperation; regionalization; regional development; marketing; EU
Klassifikation Raumplanung und Regionalforschung
Sprache Dokument Englisch
Publikationsjahr 2009
Seitenangabe S. 46-51
Zeitschriftentitel Baltic Region (2009) 2
Status Postprint; begutachtet
Lizenz Digital Peer Publishing Licence - Basismodul
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