An assessment of the influence of advertising campaign in marketing MTN's 5G handsets in Imo state

Abstract

This study assessed the influence of advertising campaign in marketing MTN 5G handset. The objective of the study among others include; to determine the importance of media mix in product advertisement; to ascertain how MTN applied advertisement in the lunch of their 5G handset. The study was anchored on the AIDA model. A random sample of 215 was selected from male and female users of MTN products. Data obtained from the questionnaire were analyzed using frequency and simple percentages as the basis of calculation. The finding of the study revealed that the awareness level of respondents to MTN 5G handset advertising was 100%. It was further observed that MTN employed the use of different marketing strategies such as free 30GB data bundle, free new sim card and others. The researchers therefore recommended that media mix is an important key element in product marketing and acceptance. It was also recommended that there is the need to employ rightful advertisements for the promotion of goods and services.