An assessment of the influence of advertising campaign in marketing MTN's 5G handsets in Imo state

Egbule, Mariagoretti Chidi; Madumere, Amarachi

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[journal article]

dc.contributor.author	Egbule, Mariagoretti Chidi	de
dc.contributor.author	Madumere, Amarachi	de
dc.date.accessioned	2025-01-24T09:03:17Z
dc.date.available	2025-01-24T09:03:17Z
dc.date.issued	2024	de
dc.identifier.issn	2682-6321	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/99338
dc.description.abstract	This study assessed the influence of advertising campaign in marketing MTN 5G handset. The objective of the study among others include; to determine the importance of media mix in product advertisement; to ascertain how MTN applied advertisement in the lunch of their 5G handset. The study was anchored on the AIDA model. A random sample of 215 was selected from male and female users of MTN products. Data obtained from the questionnaire were analyzed using frequency and simple percentages as the basis of calculation. The finding of the study revealed that the awareness level of respondents to MTN 5G handset advertising was 100%. It was further observed that MTN employed the use of different marketing strategies such as free 30GB data bundle, free new sim card and others. The researchers therefore recommended that media mix is an important key element in product marketing and acceptance. It was also recommended that there is the need to employ rightful advertisements for the promotion of goods and services.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	advertising campaign; MTN 5G handset; handset	de
dc.title	An assessment of the influence of advertising campaign in marketing MTN's 5G handsets in Imo state	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	IMSU Journal of Communication Studies
dc.source.volume	8	de
dc.publisher.country	MISC	de
dc.source.issue	2	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Einfluss	de
dc.subject.thesoz	influence	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Kampagne	de
dc.subject.thesoz	campaign	en
dc.subject.thesoz	Nigeria	de
dc.subject.thesoz	Nigeria	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht-kommerz., Weitergabe unter gleichen Bedingungen 4.0	de
dc.rights.licence	Creative Commons - Attribution-NonCommercial-ShareAlike 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10037908
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10065114
internal.identifier.thesoz	10035654
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	259-269	de
internal.identifier.classoz	1090405
internal.identifier.journal	2713
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.14246667	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	36
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	10800	de
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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