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[journal article]

dc.contributor.authorEgbule, Mariagoretti Chidide
dc.contributor.authorMadumere, Amarachide
dc.date.accessioned2025-01-24T09:03:17Z
dc.date.available2025-01-24T09:03:17Z
dc.date.issued2024de
dc.identifier.issn2682-6321de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/99338
dc.description.abstractThis study assessed the influence of advertising campaign in marketing MTN 5G handset. The objective of the study among others include; to determine the importance of media mix in product advertisement; to ascertain how MTN applied advertisement in the lunch of their 5G handset. The study was anchored on the AIDA model. A random sample of 215 was selected from male and female users of MTN products. Data obtained from the questionnaire were analyzed using frequency and simple percentages as the basis of calculation. The finding of the study revealed that the awareness level of respondents to MTN 5G handset advertising was 100%. It was further observed that MTN employed the use of different marketing strategies such as free 30GB data bundle, free new sim card and others. The researchers therefore recommended that media mix is an important key element in product marketing and acceptance. It was also recommended that there is the need to employ rightful advertisements for the promotion of goods and services.de
dc.languageende
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otheradvertising campaign; MTN 5G handset; handsetde
dc.titleAn assessment of the influence of advertising campaign in marketing MTN's 5G handsets in Imo statede
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalIMSU Journal of Communication Studies
dc.source.volume8de
dc.publisher.countryMISCde
dc.source.issue2de
dc.subject.classozMarketingde
dc.subject.classozMarketingen
dc.subject.thesozWerbungde
dc.subject.thesozadvertisingen
dc.subject.thesozEinflussde
dc.subject.thesozinfluenceen
dc.subject.thesozMarketingde
dc.subject.thesozmarketingen
dc.subject.thesozKampagnede
dc.subject.thesozcampaignen
dc.subject.thesozNigeriade
dc.subject.thesozNigeriaen
dc.rights.licenceCreative Commons - Namensnennung, Nicht-kommerz., Weitergabe unter gleichen Bedingungen 4.0de
dc.rights.licenceCreative Commons - Attribution-NonCommercial-ShareAlike 4.0en
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10034450
internal.identifier.thesoz10037908
internal.identifier.thesoz10051656
internal.identifier.thesoz10065114
internal.identifier.thesoz10035654
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo259-269de
internal.identifier.classoz1090405
internal.identifier.journal2713
internal.identifier.document32
internal.identifier.ddc330
dc.identifier.doihttps://doi.org/10.5281/zenodo.14246667de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence36
internal.identifier.pubstatus1
internal.identifier.review1
dc.subject.classhort10800de
internal.pdf.validfalse
internal.pdf.wellformedtrue
internal.pdf.encryptedfalse
ssoar.urn.registrationfalsede


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