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#adidasgate and Crisis Award Winners: Excellence within Corporate Communication during the Covid-19 Crisis
[conference paper]
Corporate Editor
University of Ljubljana, Faculty of Social Sciences
Abstract
"These recent months have seen corporate reputations made. And corporate reputations wrecked," says Francis Ingham, Director General of the Public Relations and Communications Association. It is without question that the ongoing Covid-19 pandemic poses significant challenges for the corporate commun... view more
"These recent months have seen corporate reputations made. And corporate reputations wrecked," says Francis Ingham, Director General of the Public Relations and Communications Association. It is without question that the ongoing Covid-19 pandemic poses significant challenges for the corporate communication sector. Depending on whether these challenges were met successfully, the pandemic crisis has strained or strengthened relations with stakeholders. However, more than one year into the crisis, there is still little data available on how affected companies communicated throughout the crisis. This paper therefore explores corporate crisis communication strategies in the face of the Covid-19 pandemic.... view less
Keywords
enterprise; communication; public relations work; crisis communication
Classification
Advertising, Public Relations
Free Keywords
Covid-19 pandemic
Collection Title
Public Relations and Public Risk and Crisis Communication: Proceedings of the 28th International Public Relations Research Symposium BledCom
Editor
Verčič, Dejan; Tkalac Verčič, Ana; Sriramesh, Krishnamurthy
Conference
28. BledCom. Bled, Slovenia, 2021
Document language
English
Publication Year
2021
Page/Pages
p. 338-350
ISBN
978-961-295-006-4
Status
Published Version; peer reviewed