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#adidasgate and Crisis Award Winners: Excellence within Corporate Communication during the Covid-19 Crisis

[conference paper]

Sievert, Holger
Meißner, Florian
Buse, Christine

Corporate Editor
University of Ljubljana, Faculty of Social Sciences

Abstract

"These recent months have seen corporate reputations made. And corporate reputations wrecked," says Francis Ingham, Director General of the Public Relations and Communications Association. It is without question that the ongoing Covid-19 pandemic poses significant challenges for the corporate commun... view more

"These recent months have seen corporate reputations made. And corporate reputations wrecked," says Francis Ingham, Director General of the Public Relations and Communications Association. It is without question that the ongoing Covid-19 pandemic poses significant challenges for the corporate communication sector. Depending on whether these challenges were met successfully, the pandemic crisis has strained or strengthened relations with stakeholders. However, more than one year into the crisis, there is still little data available on how affected companies communicated throughout the crisis. This paper therefore explores corporate crisis communication strategies in the face of the Covid-19 pandemic.... view less

Keywords
enterprise; communication; public relations work; crisis communication

Classification
Advertising, Public Relations

Free Keywords
Covid-19 pandemic

Collection Title
Public Relations and Public Risk and Crisis Communication: Proceedings of the 28th International Public Relations Research Symposium BledCom

Editor
Verčič, Dejan; Tkalac Verčič, Ana; Sriramesh, Krishnamurthy

Conference
28. BledCom. Bled, Slovenia, 2021

Document language
English

Publication Year
2021

Page/Pages
p. 338-350

ISBN
978-961-295-006-4

Status
Published Version; peer reviewed

Licence
Basic Digital Peer Publishing Licence


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