#adidasgate and Crisis Award Winners: Excellence within Corporate Communication during the Covid-19 Crisis

Abstract

"These recent months have seen corporate reputations made. And corporate reputations wrecked," says Francis Ingham, Director General of the Public Relations and Communications Association. It is without question that the ongoing Covid-19 pandemic poses significant challenges for the corporate communication sector. Depending on whether these challenges were met successfully, the pandemic crisis has strained or strengthened relations with stakeholders. However, more than one year into the crisis, there is still little data available on how affected companies communicated throughout the crisis. This paper therefore explores corporate crisis communication strategies in the face of the Covid-19 pandemic.