Determinant Factors of Entrepreneurial Intention within Generation Z Students: Case of Koléa University Campus in Algeria

Abstract

Purpose: This research work attempts to identify the determining factors of Koléa university campus generation Z students' entrepreneurial intention. Design/Method/Approach: The applied research method is a quantitative approach in which a sample of 93 responses were analyzed using two software tools, IBM SPSS 25 and smartPLS4, and by adopting Structural Equation Modeling (SEM) and Partial Least Squares (PLS-SEM) for analysis and estimation. Findings: Results showed a significant and positive impact of subjective norms on the entrepreneurial intention of the study sample. However, entrepreneurial training, attitude towards entrepreneurship and perceived behavioral control had no impact on the entrepreneurial intentions of these students. thus, these findings led to validate the first hypothesis and reject the other three. Theoretical Implications: This study contributes to the extent literature on generation Z students' entrepreneurial intention in an Algerian context by highlighting the importance of subjective norms in fostering this intention. Practical Implications: Algerian universities should improve and pay more attention to entrepreneurial education and trainings they offer to their students in order to incite them to create their own business using adequate methods. Originality/Value: Understanding the characteristics and needs of Z generation students is important for universities and businesses. knowing what stimulates the generation Z entrepreneurial intention is both interesting and primordial. This information will enable universities to qualify, evaluate, and improve their entrepreneurial training programs. Also, such study in the Algerian context is scarce and still not common. Research Limitations/Future Research: Like many research studies, this study presents limitations, including those related to the size of the sample and the fact that it focuses on only Koléa university students. Hence, it is preferred to conduct further researches on the factors influencing entrepreneurial intention among Generation Z students belonging to various Algerian universities and conclude through generalizing the findings. Also, a longitudinal study would be a great way to track this intention and identifying the other factors that led and pushed some students to take the action and create their own business. Paper type: empirical.