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%T Die Bedeutungsanalyse: ein Verfahren der qualitativen Absatzforschung %A Kleining, Gerhard %J Zeitschrift für Markt- und Meinungsforschung %N 1+2 %P 343-356 %V 2 %D 1958 %K Bedeutungsanalyse; qualitativ; Absatzforschung %= 2008-06-06T12:40:00Z %~ SSOAR %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-9038 %X The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possible a reasonable quantification. %C DEU %G de %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info