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Die Bedeutungsanalyse: ein Verfahren der qualitativen Absatzforschung
[journal article]
Abstract The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possibl... view more
The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possible a reasonable quantification.... view less
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
General Psychology
Free Keywords
Bedeutungsanalyse; qualitativ; Absatzforschung
Document language
German
Publication Year
1958
Page/Pages
p. 343-356
Journal
Zeitschrift für Markt- und Meinungsforschung, 2 (1958) 1+2
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works