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Investigating primary school quality using teachers' self-efficacy and satisfaction
[journal article]
Abstract The current study aims to examine the impact of teachers’ job satisfaction and self-efficacy in improving service quality. The results, using clustering, indicated three groups of respondents according to their behavior, as teachers emphasizing on different aspects of marketing: external, interactiv... view more
The current study aims to examine the impact of teachers’ job satisfaction and self-efficacy in improving service quality. The results, using clustering, indicated three groups of respondents according to their behavior, as teachers emphasizing on different aspects of marketing: external, interactive and internal marketing. Moreover, factor analysis, revealed that their satisfaction was affected by “Workplace Relationships with the Director and Colleagues”, "Educational Management", "Social Recognition and Professional Development", "Relationships with Parents and Students", "Infrastructure" and "Working Conditions and Nature of Work", while "Class and Students’ Relationships Management" and "Students’ Engagement and Educational Strategies" were influencing parameters of teachers’ self-efficacy.... view less
Keywords
primary school; quality; teacher; work satisfaction; self-efficacy; Greece
Classification
Primary Education Sector
Free Keywords
service marketing triangle
Document language
English
Publication Year
2020
Page/Pages
p. 17-24
Journal
Journal of Tourism, Heritage & Services Marketing, 6 (2020) 1
DOI
https://doi.org/10.5281/zenodo.3603340
ISSN
2529-1947
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0