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A emoção é o consumo: subjetivação e agenciamentos da vida capital

Emotion as consumption: subjectification and assemblages
[journal article]

Abstract

In this article we argue that the concept of emotion has mutated into mere consumption, & we explore the processes of subjectification involved. We start by outlining the transformation of an industrial society into a post-industrial one. We then show the usefulness of Deleuze & Guattari's concept o... view more

In this article we argue that the concept of emotion has mutated into mere consumption, & we explore the processes of subjectification involved. We start by outlining the transformation of an industrial society into a post-industrial one. We then show the usefulness of Deleuze & Guattari's concept of 'assemblage', insofar as it problematizes the material, social & semiotic aspects involved.... view less

Classification
Sociology of Economics

Free Keywords
Semiotics; Emotions; Consumerism; Consumers; Deleuze, Gilles; Industrial Societies

Document language
Portuguese

Publication Year
2008

Page/Pages
p. 121-132

Journal
Athenea Digital: Revista de Pensamiento e Investigacion Social (2008) 13

Status
Published Version; reviewed

Licence
 Deposit Licence - No Redistribution, No Modifications