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@article{ Argemi2008, title = {A emoção é o consumo: subjetivação e agenciamentos da vida capital}, author = {Argemi, Miquel Domènech and Balestrin, Viviane Giusti and Strey, Marlene Neves}, journal = {Athenea Digital: Revista de Pensamiento e Investigacion Social}, number = {13}, pages = {121-132}, year = {2008}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-63260}, abstract = {In this article we argue that the concept of emotion has mutated into mere consumption, & we explore the processes of subjectification involved. We start by outlining the transformation of an industrial society into a post-industrial one. We then show the usefulness of Deleuze & Guattari's concept of 'assemblage', insofar as it problematizes the material, social & semiotic aspects involved.}, }