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https://doi.org/10.17645/mac.v7i1.1745
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Social Television Viewing with Second Screen Platforms: Antecedents and Consequences
[Zeitschriftenartikel]
Abstract This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the vie... mehr
This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the viewers’ program affinity, motives, interpersonal interaction, and the perceived media characteristics of alternative platforms. The social television viewing behavior also has a positive influence on loyalty to television programs, time-shifted viewing, and product purchase intention. The implications of these findings and recommendations for future research are discussed.... weniger
Thesaurusschlagwörter
Fernsehen; Soziale Medien; Medienverhalten; Interaktion; Medienkonsum; Online-Medien; Nutzung
Klassifikation
interaktive, elektronische Medien
Rundfunk, Telekommunikation
Freie Schlagwörter
mobile media; second screen platforms; social TV; viewer behavior
Sprache Dokument
Englisch
Publikationsjahr
2019
Seitenangabe
S. 139-152
Zeitschriftentitel
Media and Communication, 7 (2019) 1
Heftthema
Emerging Technologies in Journalism and Media: International Perspectives on Their Nature and Impact
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)