Social Television Viewing with Second Screen Platforms: Antecedents and Consequences

Guo, Miao

[journal article]

dc.contributor.author	Guo, Miao	de
dc.date.accessioned	2019-02-21T15:10:33Z
dc.date.available	2019-02-21T15:10:33Z
dc.date.issued	2019	de
dc.identifier.issn	2183-2439	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/61483
dc.description.abstract	This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the viewers’ program affinity, motives, interpersonal interaction, and the perceived media characteristics of alternative platforms. The social television viewing behavior also has a positive influence on loyalty to television programs, time-shifted viewing, and product purchase intention. The implications of these findings and recommendations for future research are discussed.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	mobile media; second screen platforms; social TV; viewer behavior	de
dc.title	Social Television Viewing with Second Screen Platforms: Antecedents and Consequences	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	https://www.cogitatiopress.com/mediaandcommunication/article/view/1745	de
dc.source.journal	Media and Communication
dc.source.volume	7	de
dc.publisher.country	PRT
dc.source.issue	1	de
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.classoz	Rundfunk, Telekommunikation	de
dc.subject.classoz	Broadcasting, Telecommunication	en
dc.subject.thesoz	Fernsehen	de
dc.subject.thesoz	television	en
dc.subject.thesoz	Soziale Medien	de
dc.subject.thesoz	social media	en
dc.subject.thesoz	Medienverhalten	de
dc.subject.thesoz	media behavior	en
dc.subject.thesoz	Interaktion	de
dc.subject.thesoz	interaction	en
dc.subject.thesoz	Medienkonsum	de
dc.subject.thesoz	media consumption	en
dc.subject.thesoz	Online-Medien	de
dc.subject.thesoz	online media	en
dc.subject.thesoz	Nutzung	de
dc.subject.thesoz	utilization	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10043435
internal.identifier.thesoz	10094228
internal.identifier.thesoz	10051166
internal.identifier.thesoz	10046098
internal.identifier.thesoz	10069355
internal.identifier.thesoz	10064820
internal.identifier.thesoz	10037812
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	139-152	de
internal.identifier.classoz	1080404
internal.identifier.classoz	1080401
internal.identifier.journal	793
internal.identifier.document	32
internal.identifier.ddc	070
dc.source.issuetopic	Emerging Technologies in Journalism and Media: International Perspectives on Their Nature and Impact	de
dc.identifier.doi	https://doi.org/10.17645/mac.v7i1.1745	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	https://www.cogitatiopress.com/mediaandcommunication/oai/@@oai:ojs.cogitatiopress.com:article/1745
ssoar.urn.registration	false	de

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Rundfunk, Telekommunikation
Broadcasting, Telecommunication
Interaktive, elektronische Medien
Interactive, electronic Media

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