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The political metaphor: from expressive values to persuasive virtues
[journal article]
Abstract
A particular form of interference, with indirectly transferred effects and communicative values, the political metaphor essentially mirrors the issuer's effort towards evading and mystifying the political reality. Intensively used in the contemporary political discourse, the political metaphor loses... view more
A particular form of interference, with indirectly transferred effects and communicative values, the political metaphor essentially mirrors the issuer's effort towards evading and mystifying the political reality. Intensively used in the contemporary political discourse, the political metaphor loses the virtues of the poetical metaphor becoming rather laborious and vulgar, in the etymological sense of the term. The political discourse mainly exploits the quality of the metaphor to operate transfers from the complex to the simple, from the abstract to the concrete, conferring a strong subjective dimension to political communication. As well as this, we emphasize the polemic character of metaphorical constructions in the contemporary political discourse and their role in discrediting political adversaries. Defining the political metaphor in terms of interaction and transaction between contexts brings forward the semantic potential of metaphoric expressions and consequently, their impact upon the reception level. This study proposes a presentation of the main persuasive virtues that the metaphor acquires within political communication, by analysing the addresses held in the plenum of the Romanian Chamber of Deputies in May-June 2015.... view less
Keywords
pragmatism; political communication; discourse; Romania; twenty-first century; reception; politics; metaphor
Classification
Impact Research, Recipient Research
Basic Research, General Concepts and History of Political Science
Basic Research, General Concepts and History of the Science of Communication
Free Keywords
Kognitivismus
Document language
English
Publication Year
2015
Page/Pages
p. 118-126
Journal
International Letters of Social and Humanistic Sciences (2015) 57
ISSN
2300-2697
Status
Published Version; peer reviewed