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https://doi.org/10.18052/www.scipress.com/ILSHS.57.118
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The political metaphor: from expressive values to persuasive virtues
[Zeitschriftenartikel]
Abstract A particular form of interference, with indirectly transferred effects and communicative values, the political metaphor essentially mirrors the issuer's effort towards evading and mystifying the political reality. Intensively used in the contemporary political discourse, the political metaphor loses... mehr
A particular form of interference, with indirectly transferred effects and communicative values, the political metaphor essentially mirrors the issuer's effort towards evading and mystifying the political reality. Intensively used in the contemporary political discourse, the political metaphor loses the virtues of the poetical metaphor becoming rather laborious and vulgar, in the etymological sense of the term. The political discourse mainly exploits the quality of the metaphor to operate transfers from the complex to the simple, from the abstract to the concrete, conferring a strong subjective dimension to political communication. As well as this, we emphasize the polemic character of metaphorical constructions in the contemporary political discourse and their role in discrediting political adversaries. Defining the political metaphor in terms of interaction and transaction between contexts brings forward the semantic potential of metaphoric expressions and consequently, their impact upon the reception level. This study proposes a presentation of the main persuasive virtues that the metaphor acquires within political communication, by analysing the addresses held in the plenum of the Romanian Chamber of Deputies in May-June 2015.... weniger
Thesaurusschlagwörter
Politik; Pragmatismus; Rezeption; Diskurs; 21. Jahrhundert; Metapher; Rumänien; politische Kommunikation
Klassifikation
Wirkungsforschung, Rezipientenforschung
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Politikwissenschaft
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
Kognitivismus
Sprache Dokument
Englisch
Publikationsjahr
2015
Seitenangabe
S. 118-126
Zeitschriftentitel
International Letters of Social and Humanistic Sciences (2015) 57
ISSN
2300-2697
Status
Veröffentlichungsversion; begutachtet (peer reviewed)